The go-to on-line procuring vacation spot for lots of of premium children’ manufacturers, Alex and Alexa has simply introduced that they’re to launch their very personal sustainably made model for kids aged 2-12 years.
Designed in Goteborg, Sweden, the brand new label is named Oii and takes inspiration from this thrilling west coast metropolis, with a baby’s lens on fishermen custom and the colourful music scene. The overriding theme of the gathering is the playfulness of the ocean, interpreted via quite a few patterns and motifs created by Swedish illustrator Beata Boucht, beforehand recognized for working with worldwide manufacturers like The New Yorker, Fendi and Levi’s.
Her quirky and amiable illustrations embody what we would like Oii to be – a model guided by happiness, not fairly like everybody else.
The color palette of the debut assortment is dominated by heat and earthy tones of crimson, orange and blue, complemented by subdued pastel hues and with loads of denim and jersey within the combine, these are garments to play in fortunately with the added bonus of wanting extraordinarily cute whilst you do! With an emphasis on sustainability, the overwhelming majority of the gathering is produced from recycled polyester and natural cotton with sturdiness in thoughts. Oii goals to advertise a round strategy to consumption by encouraging its clients to take excellent care of the gadgets, and go them on as soon as outgrown.
As one of many greatest style shapers and finest curators of fashion within the children’ clothes market, we’re so excited to observe AlexandAlexa’s home model develop and develop and we’re wanting ahead to seeing a 2nd drop that includes swimwear in April.
>> The Oii SS20 assortment will likely be on-line completely at AlexandAlexa.com from the twentieth of February
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