What defines household? Is it our personal flesh and blood, or is it one thing extra common? The approaching vacation season means occupied with who we love and cherish, who we wish to uplift and encompass ourselves with. Cartier’s reply is that household is chosen, that it is aware of no borders or limits to who’s invited to the desk. With their latest movie, ‘Love is All’, Cartier assembles a forged of characters to embrace our variations and show the unity that comes from self-expression tied to group.
The candy melody of ‘Love is All’, first composed in 1975 by Roger Glover and Ronnie James Dio, accompanies a movie starring a various forged of Associates of the Maison. From actress Maisie Williams, supermodel Mariacarla Boscono, singer Jackson Wang, and pop star Troye Sivan, the movie was shot between Paris, Los Angeles, and Shanghai by London-based director Charlotte Wales. This multicultural roster represents household as we all know it immediately: common, chosen by passions and customary threads.
The movie stars a dozen of those ambassadors dancing inside a reimagined Cartier jewellery field, celebrating the joyous vacation season in model decked out in Cartier. The lighthearted, carefree vitality of the video stirs up emotions of unity by means of creativity, and delights within the expression of self. The music lyrics ask, “Ain’t you content we’re all collectively?,” and the response is overwhelmingly, sure.
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