Having run for 10 years this yr, The Junior Design Awards at the moment are an extremely well-oiled machine. We invite the perfect of one of the best manufacturers to showcase their wonderful wares in our bespoke in-house exhibition house and produce collectively an unbelievable panel of judges made up of trade consultants, celebrities and influencers who’ve a particular curiosity within the area of parenting.
JDA 2021: Learn how you model can enter right here >>
Though we’ve got our successful method, we do change issues up yearly to maintain issues contemporary, introducing new classes, our massively well-liked networking brunches and even thrilling visitor performances. One factor that by no means modifications nonetheless, is the sheer pleasure we really feel once we uncover new and thrilling expertise that we will reward with our internationally acknowledged awards and introduce to a incredible array of youngsters’s stylists, photographers and parenting influencers who then go on to champion the manufacturers.
Our final awards have been held throughout the pandemic however we managed to host the judging days safely and below strict well being and security tips in between lockdowns, with a wonderful line-up of judges together with Jools Oliver, youngsters’s designer George Reddings, high stylists Yvadney Davis and Tracey Jacob and famend youngsters’s vogue photographer Abi Campbell.
One model that basically stood out for everybody, was luxurious silk Pyjama label, Sleepy Wilson, whose fabulous clashing striped nightwear with piped edging was an enormous hit. Stylist Tracey Jacob and photographer Abi Campbell have been notably smitten with the model and requested to be linked with the founder to debate taking pictures the items with their very own distinctive imaginative and prescient. A few telephone calls from Junior’s Editor to introduce them and the trio produced an unbelievable mini photograph shoot that showcased Sleepy Wilson to perfection. We have been just a bit bit proud!
We caught up with Paula to ask her how optimistic her expertise of getting into The Junior Design Awards was and if there had been a knock on impact for the model.
Profitable Gold on the Junior Design Awards this yr has been an actual recreation changer for us and given us a lot publicity to new markets. On high of all of the great new contacts we’ve made, we’re additionally now stocked within the USA and Ukraine! Having suggestions from such respected and skilled judges has been invaluable to the event of our model.
FANTASTIC! We couldn’t be extra thrilled for Sleepy Wilson, who we all know are usually not the one model to expertise the incredible publicity and assurance {that a} Junior Design Awards brings on this crowded market.
Every other information we will preserve a watch out for relating to Sleepy Wilson?
“We have now a fairly a number of thrilling issues lined up this yr (not a lot that I can brazenly focus on but although sadly) – one is a partnership with a yarn provider who is de facto main the best way by way of pure revolutionary fibres and can permit us to introduce a brand new product class to the model, we’ve got additionally moved lots of our manufacturing from China to Portugal and the UK the place we’re in a position to flip issues round rather more shortly and have extra involvement with the event course of. And a few very thrilling new merchandise coming for AW21!”
Bravo! Thrilling instances! We sit up for following Sleepy Wilson’s progress and persevering with to nurture the model. As with all our winners, we take a particular curiosity in each new assortment or collaboration and have them in our editorial content material and on our social channels as a lot as attainable. May your model be subsequent on our radar?
